HELLO! :)

·

WELCOME

·

OLÁ! :)

·

BEM VINDO

HELLO! :) · WELCOME · OLÁ! :) · BEM VINDO

The Barry brothers created ADLaM, the Fulani alphabet, and partnered with Microsoft to digitize it for 40 million people—now it’s on over one billion devices, moving toward official recognition, and helping preserve language and culture.

“ADLaM” by Microsoft

A young girl holding an open notebook with repeated handwritten characters, partially covering her face, against a dark background.
A classroom with students seated at wooden desks, facing a teacher who is pointing at the blackboard. The classroom has open windows with bars, and sunlight is streaming in. The blackboard has writing on it, and the students are attentively listening
Colorful posters with large stylized letters featuring intricate patterns and bright colors on a black background.
A young boy standing in front of a chalkboard, pointing at writing on the board with a stick
Open children's book showing a white hippopotamus illustration on an orange background with the word 'HIPPOPOTAMUS' written below. The next page has large blue and black numbers '12' and '13', with a person pointing at the number '13'.
A small school building with a yellow and maroon exterior, crowded with students and teachers entering and exiting, located in a rural area with trees in the background.
A young boy practicing handwriting in a workbook, focusing on writing the number 2, at a wooden desk against a textured wall.
Colorful graphic of a stylized letter 'S' with a black background, surrounded by a blue and white patterned outline, on a geometric orange and teal background.
Colorful digital graphic with a large decorative uppercase letter 'S' outlined with pink, white, yellow, and black patterns on a black background. The letter is surrounded by geometric designs and concentric pink lines.
Colorful stylized letter 'Q' on a patterned background.
Design of the uppercase letter 'Y' in colorful digital pixel art style with orange, blue, black, and yellow colors on a black background, surrounded by a decorative blue dotted border.

  • "The alphabet that will prevent a culture from disappearing."

    —CNN

  • "Microsoft adds ADLaM to 1 billion computers around the world"

    —Yahoo

  • "Two brothers, Microsoft and McCann team up to save a language from extinction"

    —LBB

“The Bauhaus Workshop”
by Leica

To celebrate 100 years of Bauhaus, Leica launched a limited-edition Leica CL alongside a series of geometric studies inspired by the camera’s design and Bauhaus workshop techniques and theory.

Black and white photograph of a vintage camera with a paper-like border.
Black and white photograph of geometric objects including a ring, a rectangle, a sphere, and a small cylinder, arranged on a dark surface with shadow effects.
Black and white photograph of three metallic objects casting shadows on a dark background.
Baking workspace with flour, fondant, rolling pins, and a spherical object on a black surface
A black poster with geometric shapes, including a red rectangle, a purple circle, yellow triangles, and blue circles, with diagram lines and annotations, creating an abstract geometric design.
Close-up of a printed art piece featuring colorful geometric shapes on a black background, with a white border containing text and stamps at the bottom.
Comparison of a pixelated red and yellow geometric shape with a detailed graphic of the same shape showing technical construction lines and red outlines on a black background.
A black poster with colorful geometric abstract art. The top part has a yellow upside-down triangle, a red shape with blue circles, and a cascade of colors. The bottom part has a yellow outline of an upside-down triangle with a smaller geometric desi
Abstract geometric design with overlapping colored shapes including a green triangle, a large purple circle, a red rectangle, and a yellow triangle on a black background.
Minimalist white poster with a small centered illustration of a vintage camera and small text and logos at the bottom.
Technical drawing with geometric shapes and lines on white paper, including circles, rectangles, and a sphere, with some handwritten notes and logos at the bottom.
Technical drawing with geometric lines and shapes on white paper.
Minimalist design with geometric shapes, lines, and circles on a white background.
Close-up of a white electronic device with dark buttons and a textured surface.
Abstract artwork with colorful overlapping shapes on a dark background, framed with a white border.
Abstract digital artwork with colorful geometric shapes on a black background
A digital art piece featuring a minimalistic design with a black background and a central abstract shape composed of overlapping pink and blue circles with horizontal lines cutting through them.
A person operating a camera in a dark room with a lit display showing black vases on a white background.
Abstract black and white geometric art on paper with a grid background, featuring various circles, rectangles, and squares.
Abstract geometric art with black, white, red, and beige colors, forms, lines, and patterns.
A technical drawing or plan of a circular object with grid lines, and some black and beige markings, possibly related to design or architecture.
Close-up of a test pattern sheet with various grid, color, and pattern samples used for calibration and testing.
Close-up of an abstract art piece on paper, featuring black geometric shapes on a grid background, with handwritten notes and a circular stamp.

  • “Leica have just released a special edition Leica CL 100 Jahre Bauhaus set, limited to 150 units worldwide.”

    —HypeBeast

  • “What does Leica have in common with Bauhaus? Reduction to the essentials… ‘form follows function’.”

    —Leica Press Centre

To promote the Wild Life Conservation Film festival we launched “Dream”, an animated short film about a heartbreaking reality endangered species are facing around the world.

"Dream" WCFF

A typed screenplay script titled 'With a Little Help from My Friends,' featuring dialogue, stage directions, and a black-and-white photograph of a man in a white shirt. The page has a layout typical of screenplays with character names and dialogue. T
A screenplay script titled "An Unlikely Friendship" with a small black-and-white photo of a person with a dog on the bottom right corner, and a WCFF logo in the top right corner.
A black and white photograph of two elephants standing in a grassy area, with one elephant slightly in front of the other.
A typed screenplay titled "The Good, The Bad, and The Wild," with a small black and white photo of a girl holding a small animal at the bottom right. The screenplay details scenes involving a river, a gorilla sanctuary, a natural reserve, and a wildl

  • "This Superb Stop-Motion Film Pleads Heartbreakingly for Wildlife Conservation"

    —Adweek

  • "Inspiring."

    —Greenpeace

  • "Lie Down. Try not to cry. Cry a lot."

    —9GAG

"In Someone Else's Shoes" Santander

“In Someone Else’s Shoes” is an immersive exhibit at The Oculus in NYC—a stand-alone house that reveals the financial barriers and systemic factors that trap people in abusive homes.

A white model house inside a modern shopping mall with a high, curved ceiling and large glass windows.
A dark wall with a large hole and a glass panel displayed nearby, with a small informational plaque beside it.
A woman with glasses and blonde hair, wearing headphones, standing in a laundry room.
A cozy bedroom with white walls, dark wooden ceiling beams, and a white wooden floor. There is a bed with gray bedding and a pink blanket, next to two white bookshelves filled with books and decor. A large, woven wall hanging is behind the bed. A wooden wardrobe is on the right, with potted plants on top. A mannequin with a brown sweater is near a wall decorated with macrame wall hangings. A small desk with a blue lamp and various items is on the far right, and a wooden chair is placed at the desk. A patterned rug covers the floor in front of the bed.
Display case with smartphones and keychains in a museum or store setting.
Dark exhibition room with display cases, charts on the wall, and clothing items on a rack.
A wall decorated with framed photographs and a vertical paper with handwritten notes or names. The photos include a young man in military uniform, a black and white image of people sitting outdoors, and a partly visible photo of a child in sportswear. There is also a framed inspirational quote on the bottom right.
Hallway with striped wallpaper, decorated with many framed photographs and certificates. Small wall lamps illuminate the corridor, which leads to a closed window with curtains.

  • "Santander teaches us that financial abuse is real."

    —NYT

  • "A symbol of healing."

    —ABC

  • "This is banking at its best."

    —Yahoo

"Anytime Anytime"
Super Bowl

To hack the Super Bowl without paying Super Bowl prices, we launched the Anytime Sweepstakes: whenever “anytime” was said during the broadcast, fans could win a trip to any Anytime Fitness worldwide by tweeting #JustHeardAnytime. After pre-game hype across video, social, and OOH, announcer Greg Olsen said it in the 2nd quarter—and the stunt took off.

  • "Why spend 7 millions? Anytime Fitness got a super lift without a big game ad."

    —Muse by Clio

  • "Anytime Fitness works out a clever way into Super Bowl without an in-game spot."

    —Adweek

  • "Anytime Fitness make a smart with Super Bowl brand bingo ad."

    —Contagious

A group of people running on a dirt road in a rural area with trees and bushes. Smoke rises in the background, and the sky is cloudy. Some people are wearing hats and casual clothing.

"Run" Red Cross

The Red Cross provides relief and hope across disasters, conflicts, outbreaks, refugees, and climate crises—but many people only associate it with fires or blood drives. To shift perception, we needed to show the RC as the hope for people worldwide.

A group of people running on a street in an urban area, with some shopfronts and signs, and overhead wires in the background, during daytime.
Contemporary art gallery with framed paintings on white walls, polished white floors, and ceiling lights illuminating the artworks.
An art gallery with framed photographs of people at the beach hung on a white wall.
A young girl in a white dress walking barefoot on the sand at the beach, holding a pink item in her hand, with a person partially visible behind her, surrounded by beach items and a towel.
A book with a red cover featuring black geometric shapes, resting on a surface that is divided into black and white sections.

"The One Picture Exhibition"
by Leica

With its 60MP sensor, the Leica M11 captures extraordinary detail—turning every image into a world of stories hidden in the smallest textures and colors. It invites photographers to look closer and discover more in every shot.

"Atomic" by Smirnoff

Smirnoff’s “We Do We” launch film celebrates the power of togetherness, brought to life by a global team of creators and an inclusive cast and crew. Through vibrant bubble-like visuals, it shows unique people blending into one collective energy—proof that life is better when we mix it up together.

367341497_312276264634269_5635459065764009605_n.jpg
367759307_853011576446070_2112253409191633892_n.jpg
367940132_208211031937993_4738950580212323474_n.jpg
367983452_315482824252625_6363667575992492339_n.jpg
368179499_264780746434346_1302362251874438969_n.jpg
368538681_1751767428621601_3045970780918839984_n.jpg

  • "This campaign is a kaleidoscopic ode to inclusivity."

    —Adweek

  • "Bold and visually captivating campaign of human connection."

    —Shots

  • "Smirnoff is addressing the loneliness epidemic in new campaign."

    —AdAge

“Hand” by New York Lottery

Gary goes to extreme lengths to prep for the lottery’s new Xtreme Multiplier scratch games—because with more ways to multiply your winnings, you’d need more hands to scratch them all. The campaign runs across TV, OOH, radio, and social in New York State.

A social media comment with a blue circular profile picture and white text on a black background that reads, '@user-pn9km3dc4c 1 month ago. I watched this while high watching Hulu and almost died.'

  • "A fun unique way to show how passionate players are for these multipliers tickets"

    —Adweek

  • "Creatives lend a hand to New York Lottery"

    —Shots

  • "Man goes to extreme to strach New York Lottery tickets."

    —AdAge

“The Coors Light”
w/ Patrick Mahomes

Coors Light wanted to team up with Patrick Mahomes, but he can’t endorse beer—so we turned Coors Light into something else, keeping the brand and the “made to chill” energy while sidestepping the restriction.

  • “Patrick Mahomes endorses Coors Light… no, not the beer.”

    —ESPN

  • "Coors Light created a full-blown pop-culture moment"

    —Fast Company

  • "Coors Light has found an illuminating way to get around NFL rules."

    —AdAge

The Signature Pop
by Mustard x Patrón

Patrón teamed up with the Grammys and invited Mustard to build an original beat using the pop of a Patrón cork. A sound born from celebration, turned into music by one of the best in the game. Listen to the beat below.

Large pink billboard on a building featuring a smiling woman with a headscarf, skateboarding, and wearing casual clothes. The billboard has the words 'Nobody Sells the World Like We Do' and mentions the brands 'Converse' and 'Next'.
Close-up of a person’s hand adjusting a skateboard wheel with a colorful design, wearing a dark denim overall and bright socks.
A colorful collage featuring various people and Converse sneakers, with different vibrant backgrounds and text promoting creativity and future generations.
A large orange billboard displaying a diverse group of young people, with text that reads "NOBODY SEES THE WORLD LIKE WE DO" and smaller text "we create next" and "CONVERSE." The billboard is seen against a blue sky in an urban setting with tall buildings.
A colorful magazine spread with a yellow background and large red text that reads 'GO WITH THE FLOW'. It features a young man wearing a green shirt and black jeans riding a skateboard, along with cut-out images of skateboard shoes, abstract shapes, and textured strips.

  • “Converse’s boundary-pushing campaign champions next generation of skaters.”

    —LBB

  • “Converse pays tribute to skate culture in ‘We Create Next’.”

    —Sneakerjagers

A vertically standing phone with a fiery orange and yellow abstract design on the screen, against an orange background.
A printed brochure of a golden, crispy fried chicken with a textured, crunchy surface, placed on crumpled white paper inside a paper bag with the Hardee's logo and hamburger icons.
Embroidery artwork with the text "This page is handmade", a sandwich illustration, surrounded by colorful floral and leaf patterns on a white cloth background, set against an orange surface.
Open instruction booklet with a picture of a chicken nugget on the left page and cooking instructions printed in red on the right page, against an orange background.
Orange box with multiple yellow star stickers featuring smiling faces scattered on the surface.
Four open magazines with food imagery on an orange surface. Top left magazine shows cooked bacon, top right magazine shows a cooked dish, bottom left magazine shows a pinkish surface with text, and bottom right magazine shows a cooked dish with brown

  • “Hardee’s and David Koechner knock itself out to make chicken tenders ‘the right way.’”

    —MediaPost

  • “Ron, a Hardee’s manager, takes a deep dive into what makes its breakfast taste good.”

    —iSpot

Person holding open magazine with black-and-white photos of elephant's face and feet.
A split black and white image showing a man's face with his tongue out on the left side, and a frog on the right side. The Land Rover logo and the slogan "Find an even deeper connection" are at the bottom right.
A split black-and-white advertisement showing an elderly person's wrinkled hand holding a younger other's hand, and a hyena. The Land Rover logo appears with the text 'Find an even deeper connection' and 'Above & Beyond'.

“Rocky Mountain Burger”
by Carl's Jr.

Carl’s Jr. is all about innovation and to stay at the forefront of the CBD trend, Carl’s Jr. presented the world with a bold and unexpected flavor: Rocky Mountain High. The first-ever CBD-infused burger. We pitched the idea to the client, the client thought it was interesting and we launched it on 4/20.

White T-shirt with green paint splatter design, a small graphic of a cow and a book, the text '04/20', and the phrase 'I WAS THERE AND I ATE IT'. Green background.
Promotional poster for Carl's Jr. advertising a grass-fed burger available only at Carl's Jr., with a depiction of a wrapped burger and a logo featuring a cow with grass.
Collage of numerous social media posts and screenshots about CBD-infused burgers from Carl's Jr., featuring images of burgers, text announcements, and news headlines.
Advertisement for a vape cup at Carl's Jr. on April 20th with a white cup featuring a smiling star logo and a red straw, and green promotional text.

  • "Carl’s Jr. is the First Fast Food Chain to Put Cannabis in a Burger — Would You Try It?"

    —Good Morning America

  • "Now you can try the first ever CBD infused burger at Carl's Jr."

    —Time Magazine

  • "On 4/20 Carl's Jr stirs the pot with the first cannabis-infused burger in the US."

    NBC

  • “Posters and print ads juxtapose the documentation required for positive events in people’s lives… to the purchase of a deadly weapon.”

    —D&AD Archive

  • “The campaign starkly contrasts the volume of documentation required for positive events in people’s lives… with the ease of purchasing a deadly weapon.”

    —LIONS Creativity

Pangolins are the most poached animals in the world mainly because nobody knows what a pangolin is. What we do know is that beloved animals have better chances to survive. So, why don’t we make a pangolin famous?

"Lin" WWF

Posters promoting pangolin conservation with the message "Save the Pangolins" in both text and imagery of a cartoon pangolin with large eyes, surrounded by pangolin scale-themed graphics and WWF logo.
A digital collage promoting WWF's campaign to save pangolins, featuring animated pangolin characters, social media screenshots, and campaign graphics with messages like "Please, I Miss You" and "Save the Pangolins."

  • "Lin, an adorable pangolin who wants to star in a hollywood movie."

    —AdAge

  • "The WWF's latest campaign looks like a Pixar trailer."

    —Adweek

  • "Lin will forge an emotional connection for the threatened species."

    - US Campaign

"Life after your life"
Donate Life

“Life After Your Life” reframed organ donation by asking what kind of life your organs could have after you—turning the decision into something emotional, human, and hopeful.

A woman with a face mask is holding a puppet of a heart with arms and legs, positioned in front of a large wooden structure with multiple compartments. Inside the compartments are several other similar heart puppets, some with limbs and clothing accessories, displayed as part of an art or design setup in a workshop or studio environment.
Person wearing a face mask and a light-colored shirt engaged in a craft or project involving yellow foam or sponge, sitting at a table cluttered with various items, in an indoor workspace or office.
A craft project with two large red apples made of felt, with a hand holding them, placed on a wooden table. There are art supplies and a printed illustration of a character with curly hair and red apples on the table.
Person sewing a felted monster craft with multiple colorful horns and yellow pom-poms on a wooden table
Close-up of a red felt plush toy with eyes, wearing a white, blue, and green costume, with a yellow accessory on its arm.

THANKS FOR PASSING BY :)

MORE TO COME SOON…